At INJOY Stewardship Solutions, we believe every generation has a vital role in the generosity journey of the Church. While older generations have been the backbone of giving for decades, younger donors—Millennials and Gen Z—are stepping into their own financial stewardship. However, engaging these younger generations requires a fresh approach.

Here are four best practices for connecting with and inspiring younger donors to invest in the mission of your church:

1. Emphasize Impact Over Obligation

Younger donors want to know that their giving is making a tangible difference. Unlike previous generations, they don’t give out of tradition or duty alone—they want to see how their generosity is changing lives. Instead of simply encouraging tithing, show them stories of transformation. Use videos, social media, and real-life testimonies to highlight how their contributions support ministry efforts, local outreach, and global missions.

2. Make Giving Digital and Easy

This generation thrives in a digital world, and your church must meet them there. Offering online giving, text-to-give, and mobile app donations ensures that younger donors can give in ways that are convenient for them. The fewer barriers to giving, the more likely they are to contribute consistently. Additionally, setting up recurring giving options can help them build a habit of generosity.

3. Create Community Around Generosity

For younger donors, generosity isn’t just about making a financial contribution—it’s about being part of a movement. Engage them by connecting giving to community experiences. Host serve days, social impact events, or missions trips where they can actively participate in the causes their giving supports. When they see the direct impact of their generosity, they’ll be more inspired to give financially.

4. Be Transparent and Authentic

Younger generations value authenticity and transparency. They don’t just want to hear that giving matters; they want to see where the money goes. Provide clear financial updates, celebrate giving milestones, and communicate how their generosity fuels the church’s vision. When trust is built, generosity follows.

Final Thoughts

Engaging younger donors isn’t about changing your church’s mission—it’s about adjusting how you communicate and connect with them. By emphasizing impact, making giving easy, fostering community, and prioritizing transparency, your church can cultivate a new generation of faithful and generous stewards.

At INJOY Stewardship Solutions, we’re here to help you navigate the journey of generosity. If you want to develop a strategy for engaging younger donors in your church, we’d love to partner with you!