As pastors and church leaders, we’re all too familiar with the “summer slump” – that inevitable dip in giving that tends to occur between June and August. But what if we could turn the tide and see growth during these months instead? It’s possible, and we’re here to help you make it happen.
Consistent communication is vital during the summer months. Send weekly emails to your congregation, reminding them to give and updating them on the church’s needs and activities. Consider preaching sermons on generosity and the importance of giving, perhaps even dedicating a series to the topic. Encourage small group leaders to discuss giving and generosity within their groups, emphasizing the impact it has on the church’s ministries and the lives it touches.
Show appreciation for every gift, no matter how small, and regularly communicate the impact of giving through stories and testimonies. Utilize various communication channels, including social media, to raise awareness about giving opportunities and to cast vision for the church’s future. Be transparent with your congregation by providing regular financial reports, demonstrating accountability and trust.
Implementing an online giving system is essential in today’s digital age. Make sure your website features easy-to-use online giving options, and consider updating your system for improved user experience. Encourage congregation members to explore alternative giving methods such as CashApp, Venmo, or Paypal, and promote the convenience of automating their gifts online. Consider adding a text-to-give system to further simplify the giving process.
Engage with first-time givers by following up with them and expressing gratitude for their contribution. Consider sending prepaid offering envelopes or personalized letters encouraging faithful stewardship.
By implementing these strategies, you can effectively combat the summer slump and see growth in giving during the traditionally slower months. For more best practices on attendance, outreach, and detailed insights, download our ebook “Stopping The Summer Slump” and equip yourself with the tools to thrive year-round. Together, let’s make this summer a season of growth and impact for our churches and communities.